Whether we love to it or otherwise, social networking should have a name within our business today. Its me is ongoing to develop at rapid acceleration and it is power has been gone through by companies small and big alike, who’re now trying in creative methods to join the social networking generation. Simply to put its development in perspective, here is a staggering statistic from Erik Qualman, author of “Socialnomics”:
Many years to Achieve 50 millions Users: Radio (38 Years), TV (13 Years), Internet (four years), ipod device (three years)…Facebook added over 200 million users in under annually.
Social networking has truly revolutionized the way you communicate and it has added a brand new dimension towards the marketing and advertising procedure that companies have found they have to embrace if they would like to stay hanging around. Their presence on the internet is now expected.
So you may be turning over this really is great if you are Large Soda Company or Sports Network but exactly how will it affect me like a designer running a small company? Think about this statistic that Erik shares too, “78% of shoppers trust peer recommendations”. That statistic should speak volumes for you like a designer since the nature in our business applies towards referrals like a strong supply of new customers. Prospects really depend with that know, like and trust element in figuring out if you should use us.
The greatest message which i required from this conference was that people need to become creating a strong presence online through our websites, twittering, Facebook and blogging. Social networking is about connecting, and individuals connections can both directly and not directly benefit your company. Your web presence establishes your logo and people become familiar with, like and trust you. You are able to position yourself because the expert and extremely gain credibility rapidly. It’s not only prospects that visit your presence editors, publishers, vendors and manufacturers visit your presence which online relationships can result in possibilities you won’t ever even imagined.
Steps:
Start searching at a number of your preferred designers and manufacturers and note what they’re doing online. Literally take notes. How frequently could they be interacting on the internet and what conversations could they be are beginning? Who’re they connecting with and just what topics appear to create probably the most interest? Really get aquainted with what is happening with social networking inside our design industry.
Discover already following some blogs within our industry, pick three to follow along with from prominent designers or manufacturer inside our industry. Social networking truly is really a language that we have to learn and be confident with. Like learning any language, the quickest method to learn is thru immersion so immerse yourself at this time being an observer and also over the following couple of days we’ll move you into just as one active participant. so you can also start reaping the advantages of getting an online business.
