Instagram has become a giant social media platform that is used by billions of users. It is a great platform for firms, businesses, and individuals to promote themselves, to get more engagement, and expand their social circle. Everyone who has an Instagram account wants a large follower base. But, they can be tough to achieve, and therefore, some individuals and businesses might take a shortcut by buying Instagram followers.
Although it may seem like a quick and easy option, it is not always the best option. To help you decide whether buying Instagram followers is worth your investment or not, we have discussed all the benefits and drawbacks of this practice in this blog post.
Benefits of Buying Instagram Followers
Increased Popularity and Visibility
The most obvious benefit of buying Instagram followers is that it boosts your popularity and increases the visibility of your Instagram account. The more followers you have, the more credible and trustworthy you appear to your potential followers.
Improved Social Proof
When you have a large number of Instagram followers, it gives the impression that you are more reliable, and hence, you are more likely to attract potential followers. It is a matter of psychology that the more popular a brand is, the more reliable it appears.
Saves Time and Effort
Growing an Instagram following takes a lot of time, patience, and effort. By buying followers, you can skip the time-consuming and effort-intensive process of organic follower growth. Thus, you get more time to focus on creating engaging content, brand development, and networking.
Drawbacks of Buying Instagram Followers
Fake or Inactive Followers
One of the biggest drawbacks of buying Instagram followers is that they are likely to be fake or inactive accounts. These accounts do not engage with your content, never buy your products, and cannot promote your brand. Instead, they turn your account into a misleading shell which can hurt your business reputation and hard-earned genuine followers.
Risk of Losing Organic Followers
When you buy followers, it is likely to attract suspicion from the platform and may result in penalties. Followers can find out your purchased Instagram followers and may unfollow you in large numbers, in response. This means that there is a risk of losing your already earned organic followers.
Expensive
Buying Instagram followers can be an expensive affair. More followers are always more expensive, and with the rise in demand, prices for social media manipulation and tools are increasing. Therefore, it may not be a financially viable, yet reliable option for most business budgets.
Unnatural Growth
Purchasing Instagram followers signal an inorganic, unnatural boost. This will likely lead to questions surrounding the authenticity of your followers and legitimacy of your brand. It can, therefore, ultimately hurt or tarnish your business’ social media reputation.
Conclusion:
In conclusion, buying Instagram followers can seem like an attractive strategy for businesses and individuals looking for instant gratification on the social network, but it carries significant drawbacks. While it could save you time in the short term, in the long term, it can damage your reputation, diminish engagement and impact, and even jeopardize your account. Instead of buying followers, develop a strategy that is customized for your business, creates valuable content, and engaged with your audience. It will take time and effort, but the authentic followers you acquire will be priceless.
